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Article: Shinnecock Hills Golf Club: Custom Alignment Sticks for the Golf Shop

Case Study

Shinnecock Hills Golf Club: Custom Alignment Sticks for the Golf Shop

Shinnecock Hills Golf Club is a good example of how custom alignment sticks can work as an ongoing golf-shop and club merchandise program rather than a one-time order.

Hazy Golf produced multiple 15-pair custom runs for Shinnecock Hills in 2025, built around a red, white and blue design with club branding.

The Project

The Shinnecock design used a red, white and blue colorway with SHINNECOCK HILLS GOLF CLUB engraving and the club logo.

The club ordered in smaller 15-pair batches, allowing inventory to be replenished over the season rather than committing to one large shipment all at once.

The Design

  • Quantity: 15 pairs per documented order
  • Material: Genuine hickory
  • Colors: Red, white and blue
  • Engraving: SHINNECOCK HILLS GOLF CLUB
  • Branding: Club logo
  • Use: Golf shop / club inventory

Built Around the Club's Inventory Needs

One of the useful parts of this project was flexibility. When Shinnecock Hills was still carrying enough inventory in June, the club asked to pause an upcoming shipment until later in the season.

The sticks had already been produced, so the shipment was simply pushed back until the club was ready for them.

That kind of timing can matter for golf shops that want custom product on hand without overloading seasonal inventory.

Multiple Orders Through the Season

The Shinnecock Hills program included multiple 15-pair orders during the 2025 season. The club kept the same core red, white and blue identity while replenishing inventory as needed.

After the later shipment was received, the golf shop thanked Hazy Golf for the work and confirmed delivery.

Why This Format Works for Pro Shops

Custom alignment sticks can be especially useful for clubs that want merchandise tied directly to the club identity without dealing with apparel sizing or player-specific equipment preferences.

A smaller-batch approach also gives the golf shop more control over inventory and makes it easier to reorder when demand is proven.

Custom Alignment Sticks for Your Club

Hazy Golf creates custom hickory alignment sticks for golf shops, country clubs, ranges, member-guests and tournaments.

If your club wants a branded design built around its colors, logo and preferred quantity, explore our club program below.

Explore Tournaments & Clubs

You can also read our guide to custom golf alignment sticks for clubs and tournaments.

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